Fashion & lifestyle
Product cards, size guides, post-purchase styling tips.
Fashion buying is a conversation: what size, what colour, will it arrive before the wedding. WhatsApp is where that conversation already happens — ReachO makes it a channel your team can actually staff.
Typical result teams report in this industry.
How the conversation runs
Start to finish, in one WhatsApp thread.
- 1Ad click opens WhatsApp
A Click-to-WhatsApp ad drops the customer straight into a chat, and the welcome automation answers in under a second.
- 2Qualify
The bot asks occasion, size and budget, tags the contact, and routes to the right person.
- 3Share the picks
Product cards go out with photos, prices and sizes as a catalog message.
- 4Close in-thread
Payment link, order confirmation and tracking all land in the same conversation.
- 5Bring them back
Post-purchase styling tips and new-drop broadcasts to the segment that bought this line.
What teams use most
- Catalog and product-card messages for the shortlist.
- Segments by size, colour preference, past purchase or spend band.
- Broadcasts for drops and restocks, scoped to the segment that will care.
- Automations for the size-and-fit questions that repeat all day.
Template approval takes time and marketing templates can be rejected for being too promotional. Build and submit them from the template manager well before a drop, not the morning of.
Run fashion & lifestyle on WhatsApp
Connect your own WhatsApp Business account and start with the free plan.