D2C food & FMCG
Cart rescue, subscriptions, recipe drops to subscribers.
Low ticket size, high repeat rate. The margin is in the second and third order, which makes a cheap, high-open-rate channel worth more here than almost anywhere else.
Typical result teams report in this industry.
How the conversation runs
Start to finish, in one WhatsApp thread.
- 1Cart abandoned
An automation nudges the customer in the thread they already use, not an inbox they ignore.
- 2Handle the objection
The knowledge-base AI answers ingredient, allergen and certification questions from your own documents.
- 3One-tap finish
Cart summary and payment link in-thread.
- 4Turn it into a subscription
A follow-up offers auto-ship at a discount once they've actually tried the product.
What teams use most
- Knowledge base AI for the ingredient and allergen questions that decide the sale.
- Recurring broadcasts for recipe drops and restock reminders.
- Segments by product line, order frequency and lapsed buyers.
- Automations for cart rescue and delivery-day nudges.
Marketing template frequency is where FMCG brands get themselves blocked. Segment tightly and let people opt out — a rising block rate will damage your number's quality rating.
Run d2c food & fmcg on WhatsApp
Connect your own WhatsApp Business account and start with the free plan.