Use case

Edtech & coaching

Counselor chats, demo booking, course drip campaigns.

Enrolment is a considered purchase with a long middle. Most of the work is staying useful between the first enquiry and the decision.

2× enrollment rate

Typical result teams report in this industry.

Walkthrough

How the conversation runs

Start to finish, in one WhatsApp thread.

1
Enquiry
Prospective student asks about a course; the bot captures goal, level and preferred batch.
2
Book a demo
A Flow offers demo slots and confirms in-thread.
3
Counselor takes over
The thread routes to a counselor with the qualification already on the contact.
4
Drip until decision
Scheduled sequences share syllabus, outcomes and deadlines without manual chasing.

Watch out for

Deadline reminders are utility messages; course promotions are marketing. Mixing them into one template is a common rejection reason.

Product cards, size guides, post-purchase styling tips.

Tier pricing, proforma invoices, dispatch tracking in chat.

Cart rescue, subscriptions, recipe drops to subscribers.

Connect your own WhatsApp Business account and start with the free plan.